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Bruce Ewert
 
February 15, 2021 | Bruce Ewert

Top 2021 Wine Trends

Top 2021 Wine Trends compiled by Natural Merchants - Family Produced Organic Wines

https://naturalmerchants.com/organicwines/top-2021-wine-trends/?fbclid=IwAR2Y2wlDWyALXkA8t44w2hO6qzCT4lQaWHHoluOUxL2Di_ut-eNpPzq1BNA

Timely article by Natural Merchants that points to many aspects of our own wine portfolio. I never thought I'd be saying that we are trendy, we've been at this too long to suggest we are bandwagon jumpers, but our wines check the boxes on many of the trends mentioned:

  1. "Sparkling wine, and Prosecco in particular, has spearheaded the diversification of wine’s consumption occasions. The category has steadily moved away from its one-dimensional image as a special celebratory drink to align with more regular occasions, such as the aperitivo hour."
  2. “As a result of the pandemic, the importance of sustainability has been reinforced in the minds of consumers. In tandem with increasing the focus on environmental concerns, the pandemic has amplified the trend towards health and wellness. Together, these issues have acted as major drivers of the organic, biodynamic, and low-intervention wine movement.”
  3. Bio-hacking: "In the wine world, this refers to wines that are low in sugar and alcohol that can be incorporated without dire effects into a diet such as Paleo or Keto. The wines have low-enough sugar (under 1 g/l) and alcohol to keep the body from going out of Ketosis, when consumed in moderation." ~Nova Scotia wines are naturally lower alcohol, and we don't add sugar to sweeten our still wines - all are under 1 g/l 
  4. "Online sales will continue to boom, up for small wineries by 154% in 2020." ~We launched our new online store in August 2020!
  5. “To put it simply, rosé has exploded in popularity in the last few years, but it also has a lot more versatility and seasonal range than most people realize,”  ~ Check our rose wine lineup - Rose, Vintage Cuvee Rose, Sparkling Rose, Rose Brut /Wines/Ros

 

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