Traceability and Organic Wine
Do you know where the wine in your glass was grown? A winery can choose to use an appellation designation to give you validated information, and of course there is the required country of origin on the label, or wineries can simply share unverified vineyard sources on back labels. Much like appellation systems control a region’s wines, the Canadian Organic Standard controls organic wines and can be trusted to ensure the organic grape content in the bottle through rigorous inspections.
The Canada Organic symbol on a bottle of organic wine is controlled by the Canadian Food Inspection Agency and is the only validation to consumers of organic grapes, organic wine production and no GMO products – all inspected by a certifying body. The traceability audit is one of the many facets of an organic winery’s operations that are scrutinized on an annual basis. Record keeping has to be exemplary for the inspector to trace wines back to specific parcels of vineyards, and to ensure proper chain of custody and non-contamination. And each grower that supplies grapes must be certified organic themselves, providing a vital record for the wine audit. This traceability is one of the major foundations behind the organic symbol on the bottle.
Scrutiny in food production has steadily increased for food safety, sustainable efforts and consumer demand. The pandemic has intensified that consumer demand, with authenticity and local origin catapulting to the main stage. Traceability is becoming more important to wine drinkers to ensure authenticity and avoid counterfeit wines, a problem associated with high end prestige wines that is now creeping into lower price points. Solutions such as Blockchain, a transparent and secure record system that is most famous for Bitcoin transactions, are starting to be applied to build trust between wineries and consumers. Is the future QR codes on bottles that trace the wine right to the grape source? Perhaps, but right now consumers can trust a symbol that is transparent, validated and authentic and that is the Canada Organic symbol.